What Is Map Monitoring? A Guide For Ecommerce Brands And Retailers
Minimum Advertised Price (MAP) monitoring is about protecting your brand, your profit margins, and your relationships with resellers. In a crowded ecommerce marketplace where price visibility drives conversions, brands that ignore MAP enforcement risk losing control fast. MAP monitoring gives you that control back. It helps you track who’s advertising your products below approved thresholds, […]
Ecommerce MAP Monitoring for Beginners
Minimum Advertised Price (MAP) policies exist to protect brand value and maintain healthy competition across retail channels. But in the ecommerce space, where pricing is constantly changing and easy to manipulate, enforcing MAP is a full-time job. That’s where ecommerce MAP monitoring comes in. By automatically tracking and flagging violations of your MAP policy across […]
