What is Predatory Pricing ?
Setting the right price for your products or services is a delicate balancing act. You need to attract customers while ensuring profitability. Price too high, and you risk losing sales. Price too low, and you might hurt your margins. But what happens when prices drop below the cost of production? This tactic, known as predatory […]
The Importance of Pricing in the Marketing Mix
Spend enough time in ecommerce, and you’ll encounter the “Marketing Mix” — Product, Place, Promotion, and Price. These 4Ps are the foundation of effective marketing strategies, each serving a unique role: And then there’s Price — arguably the most powerful of them all. Why? Because price directly impacts consumer behavior and immediately affects your bottom […]
Most Important Pillar in Your Digital Marketing Campaigns
In the E-commerce world, price matching has become one of the essential factors for leading digital marketing campaigns. This article can help you figure out how pricing data can influence your brand value in the market. Generally, there are seven ‘P’s that play an essential role in your marketing mix. They are product, people, place, […]
