Blog
Why Do Companies Use Price Discrimination?
What is price discrimination? Price discrimination is a strategy where businesses charge different prices for the same product or service based on specific criteria, allowing
Price Elasticity – A Simple Explanation
Determining the right price can be one of the most challenging decisions in business because of its direct impact on your bottom line. One critical
The Importance of Pricing in the Marketing Mix
Spend enough time in ecommerce, and you’ll encounter the “Marketing Mix” — Product, Place, Promotion, and Price. These 4Ps are the foundation of effective marketing
What is Surge Pricing – and is it Appropriate For My Business?
What is surge pricing? Surge pricing happens when a company raises its prices due to an increase in demand — and lowers them when demand
What is MAP Pricing and is it Legal
Ever wonder why certain products never seem to drop below a specific price point, even during sales? Or why some brands maintain consistent pricing across
What is RRP Price and When to Use it?
Pricing is tough, even for the most seasoned business owners. Valuing your products while meeting customer needs is an ongoing challenge, especially in a fast-evolving
How to Monitor Competitor Pricing on Shopify
Effective price monitoring helps you stay competitive, maximize profits, and quickly adapt to market changes. Let’s explore how you can monitor competitor pricing on Shopify
What is Ecommerce Dynamic Pricing?
Ecommerce dynamic pricing is a strategy that automatically adjusts product prices in real-time based on factors like market demand, competitor pricing, and customer behavior. This
How to Appear First for Google Shopping
Appearing at the top of Google Shopping results can significantly impact your ecommerce brand’s success. With shoppers gravitating toward the first few listings, it’s crucial
