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Why Use Promotional Pricing?
Promotional pricing is a time-tested strategy that helps businesses increase demand, especially among price-sensitive consumers. It’s not just about cutting prices — it’s a tactical
Why Pricing Objectives are Fundamental
Pricing isn’t just about covering costs or following competitors — it’s a strategic tool that shapes your brand, influences customer behavior, and drives business growth.
6 Ways to Increase Profitability
Few decisions in business have as significant an impact on profitability as pricing. Getting pricing right can increase profits faster than improving sales volume or
6 Disadvantages of Cost Plus Pricing
Cost-plus pricing has been a cornerstone of business strategy for decades. It’s simple: calculate the total cost of making a product, add a markup, and
Psychological Pricing Advantages & Disadvantages
Capturing attention in ecommerce isn’t easy. Staying competitive means understanding both consumer psychology and competitor pricing strategies. Psychological pricing — a method that taps into
Why Do Companies Use Price Discrimination?
What is price discrimination? Price discrimination is a strategy where businesses charge different prices for the same product or service based on specific criteria, allowing
Price Elasticity – A Simple Explanation
Determining the right price can be one of the most challenging decisions in business because of its direct impact on your bottom line. One critical
The Importance of Pricing in the Marketing Mix
Spend enough time in ecommerce, and you’ll encounter the “Marketing Mix” — Product, Place, Promotion, and Price. These 4Ps are the foundation of effective marketing
What is Surge Pricing – and is it Appropriate For My Business?
What is surge pricing? Surge pricing happens when a company raises its prices due to an increase in demand — and lowers them when demand
